Inspiration from the Coke Side of Life

Posted in Articles - 20th Oct, 08 at 7:44 pm - 160 Comments

Most people by now would have seen or stumbled across the long running advertising campaign by the Coca Cola Company know as The Coke Side of Life. This has been a highly successful and well publicized and promoted campaign throughout almost every country in the world where Coca Cola is sold. ie almost every country on earth.

"Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting." -- Coca Cola Company, 2008

You would therefore be familiar with their popular artwork and style that has been used throughout this campaign. The Coca Cola bottle with some sort of imagery or Graphic Art fountaining from the top. Coca Cola has really done well promoting this and spent millions of dollars commissioning talented artists from all around the world to create their campaign posters and artwork.

What follows is a brief collection of some of the most stunning Illustrations, Designs and Imagery from around the world with links to the artists who created them.
Enjoy

160 Comments + Feedback

Dainis Graveris : 20th Oct, 2008

wow, as for me, didn't know that site..so new for me, great way to advertices coke even more.
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Like the product or not - all first class examples of graphic design.
UltraVivid : 22nd Oct, 2008

You can see a few hundred more "Coke Side of Life" artworks on our blog: coca-cola-art.com
ps: Thanks for posting!
Jeewan : 2nd Nov, 2008

Beautiful work and thanks for that amazing website...
Aetoric Design : 28th Nov, 2008

The Matei Apostolescu one (with the old timey women coming out of the bottle) looks like it has a bunch of boobs-for-clouds in the background.

Damn subliminal messaging.
Neon Lightss : 29th Dec, 2008

How can I get the layout of the bottle :) I want to design one ... for my art exam :O
Or do I have to trace it on my laptop .. *ahhgggee*
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3rd from the top FOR THE WIN!!!!
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