Inspiration from the Coke Side of Life

Posted in Articles - 20th Oct, 08 at 7:44 pm - 9 Comments

Inspiration from the Coke Side of Life

Most people by now would have seen or stumbled across the long running advertising campaign by the Coca Cola Company know as The Coke Side of Life. This has been a highly successful and well publicized and promoted campaign throughout almost every country in the world where Coca Cola is sold. ie almost every country on earth.

"Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting." -- Coca Cola Company, 2008

You would therefore be familiar with their popular artwork and style that has been used throughout this campaign. The Coca Cola bottle with some sort of imagery or Graphic Art fountaining from the top. Coca Cola has really done well promoting this and spent millions of dollars commissioning talented artists from all around the world to create their campaign posters and artwork.

What follows is a brief collection of some of the most stunning Illustrations, Designs and Imagery from around the world with links to the artists who created them.
Enjoy
Coca Colour by Karl Kwasny Coke Dublin by Steffen Sauerteig, Svend Smital and Kai Vermehr (eboy) Coca Cola by ArmChair Media Ademilson Batista Coke by Huan Tran Coke side of Life by Yker Moreno Wieden+Kennedy-coke2 Armchair_Boston Coke Side of Life by karoly kiralyfalvi Coke Side of Life by Matei Apostolescu Wieden+Kennedy-coke3 by Ademilson Batista Coke Side of Life by karoly kiralyfalvi Coke by Rubens LP Coke Side of Life by karoly kiralyfalvi

9 Comments + Feedback

  1. Dainis Graveris : 20th Oct, 2008

    wow, as for me, didn't know that site..so new for me, great way to advertices coke even more.

  2. Jumping Dog Design : 21st Oct, 2008

    Like the product or not - all first class examples of graphic design.

  3. UltraVivid : 22nd Oct, 2008

    You can see a few hundred more "Coke Side of Life" artworks on our blog: coca-cola-art.com
    ps: Thanks for posting!

  4. Jeewan : 2nd Nov, 2008

    Beautiful work and thanks for that amazing website...

  5. Aetoric Design : 28th Nov, 2008

    The Matei Apostolescu one (with the old timey women coming out of the bottle) looks like it has a bunch of boobs-for-clouds in the background.

    Damn subliminal messaging.

  6. Neon Lightss : 29th Dec, 2008

    How can I get the layout of the bottle :) I want to design one ... for my art exam :O
    Or do I have to trace it on my laptop .. *ahhgggee*

  7. ILYA FAYTELSON : 5th Jan, 2009

    3rd from the top FOR THE WIN!!!!

  8. Rachelle : 7th Jan, 2009

    There is some really beautiful work on this site. I really love the one with the pinup drawings!

  9. Diseño web : 23rd Feb, 2009

    3rd I like it!!

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